A CAR ISN’T SIMPLY A MASS OF METAL
Mazda believes it’s more like a living creature. Creating an emotional bond between a driver and their car comparable with the relationship between horse and rider. That’s the ultimate goal of Mazda’s “Soul of Motion” design.
THE CAR AS A WORK OF ART
Seeing one of our cars should invoke the feelings you get from appreciating a work of art! Seeing its sculpted beauty and the shifting reflections as it catches the light, evoking speed, grace and power, you’ll feel an irresistible urge to drive it.
MAZDA’S “SOUL OF MOTION” DESIGN EMBODIES THE DYNAMIC BEAUTY OF LIFE
The power and elegance of a wild animal in the instant when it pounces on its prey. That’s the essence of the ultimate Motion Form envisioned by Mazda. We want a car to be more than metal; something that exudes the vitality of a living being.Cars which evoke the tension that presages movement, imbued with the warmth of a creature with a beating heart and blood in its veins. That’s the inspiration behind the “Soul of Motion” design.